Current Location
Chennai, India
India's first Influencer networking platform
Clubble: An Influencer-first community app
My Role
UX Designer
Industry
Marketing
Timeline
3 Months
Tools
Figma, Miro, Etc
👋 What is it about?
Clubble is an Influencer-first community. The idea was all about bridging the gap between the influencer's network. It was 2022, I participated in a design hackathon. The event was to come up with creative solutions to address the issues faced my the modern day influencers and content creators.
The app is an exclusive platform for influencers to collaborate and grow with the network. The idea was to build a glassdoor for Influencers to share experiences working with the brands, educate emerging influencers, and so on.
(Click on the images to zoom in)
🚩 What went wrong?
While conducting early interviews with our potential users (Social media influencers & content creators), many of them expressed difficulty in communicating with the brands while juggling their day-to-day schedules.
Influencers who work with multiple brands for different campaigns enter into an agreement where the brand offers its flagship/new products for them to review and promote through social media channels.
Most of the time, The influencers after being pushed forward and backward with multiple changes and delivering their hard work are being ghosted by the brands. Many brands try to scam the creators by not releasing the funds on the promised timelines, poor communication has created an issue in the industry.
🤷🏻♀️ Getting to know my target audience
I interviewed with 10+ participants and survey respondents shared their struggle of working with brands.
I conducted semi-structured interviews with our target users to validate my initial findings and further tried to understand how my users are currently working with the brands and getting work done. After multiple calls and direct meetings, I understood that most influencers also tie up with agencies and third parties to work with brands using WhatsApp as a medium of communication. The core problem was lying in the communication
The interview questions were simple and concise having room for exploration. End of the calls I gathered all the pain points and frustrations of my target users and documented my findings.
💢 Identifying actual problems of my users
Social media influencers often encounter frustrations working with brands for the following reasons.
1️⃣ lack of response to inquiries or collaboration pitches, which can be a blocker for their progress and opportunities.
2️⃣ Payment delays or disputes further exacerbate these challenges, creating financial strain and impacting trust.
3️⃣ Additionally, influencers may feel undervalued due to a lack of feedback or recognition for their efforts, hindering their motivation and growth.
4️⃣ Due to third-party involvement creators were not happy about getting new opportunities directly and had to share huge commissions.
🎯 What needs to be done
Content creators seek to ensure timely payments, facilitate communication through a centralized platform, and improve feedback mechanisms for professional development. By promoting transparency and accountability, users aim to build trustful relationships with brands, elevate their professional reputation, and maximize collaboration opportunities in the influencer industry, ultimately advancing their careers and achieving their goals more effectively.
Phase: User Research
👩🏻🦱 User Personas
Consolidating our key insights into 2 goal-oriented personas.
🔍 Secondary research Insights
Influencers report that payment delays from brands can significantly impact their financial stability and ability to plan future collaborations or investments in their content creation.
- According to a survey by Influence.co, around 60% of influencers have experienced payment delays from brands, with 25% reporting delays of over 30 days.
(Source: Influence.co)
- A study by Social Media Today found that 40% of influencers struggle with brands not responding to collaboration inquiries promptly, leading to missed opportunities and frustration.
(Source: Social Media Today)
- A survey conducted by Influencer Marketing Hub found that 85% of influencers believe that using efficient collaboration tools or platforms would significantly increase their productivity and effectiveness in managing partnerships with brands.
(Source: Influencer Marketing Hub)
- In a survey by eMarketer, 80% of influencers stated that professionalism and respect from brands are key factors in deciding whether to collaborate with them.
(Source: eMarketer)
🤔 How Might We
HMW create a safe and organized environment for the influencers from being scammed by the brands, and also to upskill and become more collaborative within their space.
🖥️ Feature Prioritization :: MoSCoW
💡 Information Architecture
Phase: Design
🔀 Task Flow (Brand rating)
Task flow for reviewing brands
Phase: Design
✍️ Some quick sketches
Started sketching concepts for the app. Wish not to show my messy work here so limited it.
Phase: Design
🎨 High-fi Wireframes
Phase: Test
⚡ Did they like it?
“This is so cool. It just takes away all my pain. I was genuinely looking for a platform like this where I could share my bitter experiences working with a brand and wouldn’t want others to fall into traps. Expecting more updates from the team.”
Riddhima Mattur
⭐⭐⭐⭐⭐
Travel & Lifestyle influencer
“This is crazy, All I wanted was a platform to easily connect with peers from my same domain. I love the tools part, Now I can create invoices on the go and customize the available templates. Although, I feel the UI can be improved a bit. Kudos to the team.”
Rakesh Bhatt
⭐⭐⭐⭐
Tech Influencer
“Great app! I wanted to be a part of local influencer groups which are mostly run on WhatsApp. The cohort bubbles are a better way to collaborate and learn from the community. Aadhaar verification is going to remove a lot of clutter in the app.”
Tarun Prakash
⭐⭐⭐⭐⭐
Gaming Influencer
“I tried your app link, This is very helpful. Seems very familiar, I was not able to encounter any hiccups. I fell in love with the rating system this app has. Now brands will be more cautious while interacting with influencers.”
Akash Karwande
⭐⭐⭐⭐⭐
Sports & Fitness Influencer
Phase: Test & Launch
🚀 Introducing Clubble
GTM: Landing Page Design
💻 Clubble Branding
